Global trends such as Innovation, technology and globalisation are changing the business world and there are big winners and big losers.
The relatively low level of capital required to ride the wave of global trends is an advantage to small business whom in the past have been locked out of new markets due to a lack of capital.
Small businesses however can now access new and growing markets far easier than ever before. The big winners however are those businesses, big and small, that develop and implement strategies that focus on new opportunities from Global Trends impacting every business.
The speed to market is a critical game changer. Small businesses don’t need to be “early adopters”, but they do need to be “quick followers”.
8 Global Trends Impacting Every Business
- Share Economy
- Artificial Intelligence
- Internet of Things
- Transparency of Information and Knowledge
- Personalisation of Marketing
- Buying Trends
- Changing Nature of Work
What are the best performing businesses doing to capitalise on these opportunities?
The best performing businesses are gaining market share and increasing margins, profits and cash flow by developing business strategies that integrate Global Trends into their existing businesses.
Sometimes this represents a significant change to a business and on other occasions substantial outcomes are achieved from minor strategy changes.
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